The Hidden Value in Your Address: How House Numbers Impact Property Prices

🏡 The Surprising Role of House Numbers in UK Property Value

When it comes to property prices, most investors focus on the obvious: location, square footage, condition, and amenities. But recent research has uncovered a curious new variable that might be influencing valuations — the house number itself.

It’s not a primary driver, of course, but data from the UK Land Registry and industry analysts suggests that certain house numbers are consistently linked to higher or lower sale prices. And while the reasons vary, the trend is worth noting for anyone buying or selling property.

📈 Numbers That Outperform

A study by Topps Tiles revealed that some house numbers have seen extraordinary price growth over the past decade. Take number 281, for example — properties with this number jumped from an average of £237,567 in 2014 to over £1.45 million in 2024, a 512% increase.

Other standout performers include 331 and 457, which saw gains of 471% and 291%, respectively. These spikes are likely tied to specific developments or renovations, but they highlight how numeric quirks can coincide with high-value assets.

Interestingly, homes with larger numbers tend to sell for more, challenging the long-held assumption that lower numbers are more desirable.

📉 The Downside of Certain Digits

On the flip side, some numbers appear to carry a stigma. The number 13, long considered unlucky, consistently underperforms. Rightmove’s analysis of over 10 million properties found that homes numbered 13 sold for around £5,000 less than the national average.

The impact varies by region. In the North East, number 13 homes were priced 22.1% below average, while in London, the effect was less pronounced — and occasionally reversed.

Cultural factors also play a role. In some communities, numbers like 4, 14, and 24 are avoided due to negative associations. Meanwhile, house numbers 697, 945, and 527 saw the steepest declines in value — down by 83%, 76%, and 75%, respectively — often due to issues like flood risk or invasive species.

💡 What This Means for Investors

For property investors, this insight offers a subtle but potentially useful layer of analysis. Homes with “unlucky” numbers may be undervalued, presenting opportunities for buyers who aren’t swayed by superstition. Conversely, properties with high-performing numbers might reflect broader trends in desirability or development.

While house numbers won’t make or break an investment, they’re part of the mosaic of factors that shape market value. And in a competitive landscape, even small details can make a difference

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